FASTSIGNS ยท 2025
FASTSIGNS holds one of the signage industry's largest annual international conventions, bringing together franchisees, partners, and industry leaders from around the world. For the 2025 event, they needed additional design support to create four physical pillar displays showcasing award-winning installations and signage from across their global network.
Working within FASTSIGNS brand guidelines but with creative latitude on layout and visual storytelling, I designed each pillar to function both as a standalone showcase and as part of a cohesive series within the event space. The challenge was giving each piece enough visual distinctiveness to hold interest individually while maintaining a unified look across all four when seen together in the room.
Designing for the signage industry's own convention carries its own pressure. The audience knows exactly what good large-format work looks like.
