Environmental Design · Transamerica / SCOR (produced during tenure) · 1999 to 2025
Designed trade show booth environments and event signage for SCOR's presence at major industry conferences including AHOU, HOA, and Refocus. Over more than two decades I was responsible for translating the brand into three-dimensional space across multiple company transitions and brand refreshes.
Large-format environmental design requires a different kind of thinking than print or digital. The work has to stop someone from twenty feet away, communicate clearly at arm's length, and hold up under the harsh lighting and visual noise of a busy conference floor. All of it within the practical constraints of portable exhibit systems that get packed, shipped, and assembled by people who are not designers.
