Sales Collateral ยท 2025
AFI Systems provides industrial electronics repair, automation, engineering, and robotics integration services to manufacturing clients. Their products are technically complex and their buyers are engineers and procurement managers who need clear, credible information fast.
Working within AFI's existing brand guidelines and matching their established brochure family, I designed 12 individual product sellsheets, one per service or product line, built to work both as standalone pieces and as a bundled reference book for trade presentations and client conversations. The challenge was creating a system flexible enough to accommodate very different technical content across 12 sheets while maintaining visual consistency throughout. All 12 sheets were built for dual use, print-ready for trade shows and client meetings, and optimized as PDFs for digital distribution.
