Integrated Ad Campaign · SCOR (produced during tenure) · 2019
A collaborative campaign developed with the marketing team to reframe SCOR's value proposition for a new era of the reinsurance market. I contributed to the campaign concept and led the full visual execution, developing the art direction, typography system, and layout framework applied consistently across the ad series.
The campaign launched just before COVID disrupted the industry calendar, which changed the rollout plans significantly. As part of the original vision I also developed a conceptual video to extend the campaign into motion, exploring how the emotional dimension of life insurance connects to its broader value. The video remained a proof of concept when priorities shifted, but it shows the thinking behind where the campaign was headed.
Conceptual video for Life Reimagined:
Focused on aligning the emotional experience of life insurance with its broader value, with plans to expand into a fully narrated storytelling piece.